Mark


BITE BACK

The brief here was to promote insects food as something cravable. But let’s be honest: people hate insets. Bugs are gross, and they bite. So instead, we offer the people a chance for payback – by biting back.


︎

Mark








THE STUFF What’a worse than bugs? Bug’s that bite. Those little f*ckers deserve a taste of their own medicine. Fight fire with fire and all that.









THE EXTRA After indulging in some snacks, it can be nice to feel fresh in the mouth. Have a piece of gum and get a chance to win more snacks in Bug-Man – a twist on the classic arcade game.

Mark
Mark