BITE BACK

The brief here was to promote insects food as something cravable. But let’s be honest: people hate insets. Bugs are gross, and they bite. So instead, we offer the people a chance for payback – by biting back.

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Mark













Of course, you need to feel fresh in your mouth after a snack. But what if you still hate bugs and need more revenge? No worries, have a piece of gum. Or two.











If you still have aggressions and the pack of gum is all chewed up, I’ve got you covered. Play the BUG-MAN, a bug-hating take on a classic PAC-MAN. A game where you can hunt and get these bastards virtually. You even get the chance to win some more ENTIS snacks! You just have to hate the insects enough.

Mark