GOOGLE SAFE PHRASE
Domestic violence occurs constantly, everywhere in the world. With smarter technology emerging, we implement a new feature in the Google Home speaker that can help victims get out of an abusive relationship.
THE ADS Discreet messages on packaging let victims know that Google Safe Phrase exists. We want to advertise the service without advertising it (so the perpetrator won’t find out). The aim is to make this a word-of-mouth campaign.