KILL THE MUSIC
🥇Fight Gunfire with Fire Gold
Each day 43 people get killed due to gun violence in the United States. The brief? Help solve this. We wanted to reach the audience through a path less traveled – sound. With this initiative, Spotify increases the awareness about the work CSGV does and get people to sign their petition to turn the situation around.
THE ADS The communication around the initiative is built on the lyrics of famous songs. To encourage the fans to use their power to take a stand and make a change.