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RÄTTIGHET

The brief was to make diversity exist as an integral part of our everyday in the work place. The solution is a range of lunchboxes called Rättighet. These lunchboxes are created to start the discussion about the inequalities of today’s labour market in lunchrooms all over the world. 



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THE NAMES The range consists of three boxes, named after Swedish humanitarian icons: Raoul (Wallenberg), Fredrika (Bremer) and Barbro (Westerholm).



THE % Each box has the percentage removed that highlights the problems. 10% in the LGBTQ community has left work because they weren’t accepted in their work environment, women earn 18% less than men do, and 33% has experienced racism in their workplace. 







THE ADS  To symbolize the functions of the boxes, we make the people aware of their existence with a similar approach in our communication. 


THE CASE STUDY A more thorough explanation.



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