The Limit Test

Mastercard Australia

To help small-business owners realize that you make more money by not having a $10 minimum spend limit for cards, we set up an experiment to prove it – with two identical coffee shops that served the exact same thing. The catch? One shop had a limit of minimum 10 dollars when paying with card, and the other didn’t.

Credits

Kevin Krooks Creative
Gustaf Haffling Creative
Felix Holfve Art Director

Difference in Sales

91%

Result