KEVIN KROOKS

art director

Hey there! I’m a creative professional with 10 years in the creative field, spanning industries such as advertising and gaming.

Payday 3

A community campaign where we sent gamers to prison in exchange for an early access play of our upcoming sequel.

Samsung

A k-show inspired TikTok campaign aimed at Gen Z, to highlight their Korean heritage.

Payday 3

A community event with a stock market themed competition.

Mastercard Australia

A live experiment to prove why a minimum spend card limit can hinder sales.

Payday 3

A multi-channel project on how good communication can expand a gaming narrative.

Personal Project

A side project that generates fictional advertising briefs.

See my generative AI explorations