
KEVIN KROOKS
art director
Hey there! I’m a creative professional with 10 years in the creative field, spanning industries such as advertising and gaming.
Payday 3
A community campaign where we sent gamers to prison in exchange for an early access play of our upcoming sequel.
Samsung
A k-show inspired TikTok campaign aimed at Gen Z, to highlight their Korean heritage.
Mastercard Australia
A live experiment to prove why a minimum spend card limit can hinder sales.
Payday 3
A multi-channel project on how good communication can expand a gaming narrative.

See my generative AI explorations